News About PharmaGABA ™ (gamma-aminobutyric acid) and Jones Soda Co.

News about PharmaGABA ™ and Jones Soda Co.

To answer the question – “Why does PharmaGABA ™ improve my skiing, skateboarding, and surfing?” – let me briefly explain the effect of PharmaGABA ™ on brain activity.

We know that PharmaGABA ™ increases the activity of alpha waves and reduces the levels of beta waves. Alpha activity is generated in relaxed and effortless alertness, while beta is seen in highly stressful situations and where there is difficulty in mental concentration.

Therefore, the ratio of alpha to beta waves has been used as indices of relaxation, arousal, anti-stress, and better concentration. The greater the alpha to beta ratio, in general, the more relaxed and alert a person is. In skiing, surfing, skateboarding, or any other activity that requires both concentration and the ability to react quickly, you would definitely want to have a higher alpha to beta ratio. The sensation while skiing in this state that “things just seem to slow down to allow me to react better” is simply a sensation caused by being more centered and being “in the zone.”

When involved in a fast-paced activity like skiing this alpha effect reflects being more “in the moment” allowing for better performance. PharmaGABA ™ makes life better because it helps people live in the moment. It kind of puts the brain in idle mode so that it can better process the information that it is receiving.

It allows for more focus and efficiency so that while skiing better decisions are made more quickly. PharmaGABA ™ can’t make a skier or skateboarder exceed their capabilities, but what it can do is allow them to perform at the highest level of their abilities.

It can put them in an enhanced state. It is difficult to describe the sensation of being in the zone, but I like Dr. Mihaly Csikszentmihalyi description of flow, his term for being in the zone - “the mental state of operation in which the person is fully immersed in what he or she is doing, characterized by a feeling of energized focus, full involvement, and success in the process of the activity.”

Since flow or being in the zone is the direct effect of increased GABA activity, there is little wonder why people experience it after taking PharmaGABA ™ .

Sincerely,

Michael T. Murray, N.D.